Flow Maps shows every email in your automation with its open rate, clicks, click rate, orders and revenue. The best email glows green. The weakest glows red. Click any email and you're inside its click heatmap.
Start your free 14-day trial → Log inA sample welcome flow. Switch the metric and watch a different email win — the last email has the best click rate, but Email 1 makes the money.
In the app, every email links straight through to its full click heatmap.
Trigger to final email, top to bottom. No more opening five reports and holding the numbers in your head.
Best performer glows green, the one leaking money glows red — for whichever metric you pick.
Click any email in the map and you're inside its click heatmap, seeing exactly which links people ignore.
Flow Maps works with every platform's automation data — we show everything each platform's API can honestly back.
| Metric | Klaviyo | Mailchimp | Omnisend | ActiveCampaign |
|---|---|---|---|---|
| Open rate | ✓ | ✓ | opens | — |
| Total clicks | ✓ | ✓ | ✓ | ✓ |
| Click rate | ✓ | ✓ | — | — |
| Orders | ✓ | ✓* | — | — |
| Revenue | ✓ | ✓* | — | — |
* Mailchimp orders & revenue need your store connected to Mailchimp. Omnisend shows total opens rather than open rate.
Flow Maps is part of the Unlimited plan — alongside every other feature we make.
| Feature | Starter | Professional | Unlimited |
|---|---|---|---|
| Campaign click heatmaps | 10 campaigns | 100 campaigns | Unlimited |
| All integrations | ✓ | ✓ | ✓ |
| Shareable heatmap links | ✓ | ✓ | ✓ |
| Campaign compare (side-by-side) | — | ✓ | ✓ |
| Advanced Analytics & device split | — | ✓ | ✓ |
| Email flow / automation heatmaps | — | — | ✓ |
| A/B test heatmaps | — | — | ✓ |
| Flow Maps NEW | — | — | ✓ |
Connect your account, open Flow Maps, and see your whole flow scored in under two minutes. Free for 14 days on the Unlimited plan.
Start your free trial →