Product update:
EmailHeatmaps for Klaviyo flow and
AB test emails

We are excited to announce the latest product release for Klaviyo users.

And this one is a BIG ONE, you can now create EmailHeatmaps from your Klaviyo flow emails and also…. AB tests.

That’s right, these aren’t available anywhere else and you won’t even find them directly in Klaviyo.

Once you have upgrade or open an Unlimited plan, you will see you have access to two new areas.

AB TESTS

Automation (Klaviyo Flows)

Once you have a paid plan and connect your Klaviyo account, you can create EmailHeatmaps for you flow email campaigns. Plus if you have ab tested content and want to see how they performed… well AB test emailheatmaps is for you!

Give it a try today…

GET STARTED

Email analysis is about collecting data about your customers’ behaviour and seeing how they interact with your emails so you can use that data to improve the success of your campaigns. It allows you to analyse such factors as buying behaviours – day and time, and distinguish between those who browse before they buy and those who go straight to it. You can also see which demographics are interacting with which types of content, buying specific products or product types, and this data can be used to improve the engagement rate of your campaign.

 

The easiest way to analyse email is through your email marketing platform, which is why it’s essential to ensure that when signing up for a tool, you pick the right one with the reporting capability that meets your needs.

 

Email analysis allows you to see who is interested in which products and services. This, in turn, will enable you to target your messaging quite specifically to the audience. For example, if your analysis shows you 1000 people who clicked on the ‘red shoes’ CTA, then next time you send an email, include a CTA for more red shoes or something that complements red shoes (i.e. a red handbag). Improving the quality of your messaging for your customer means you’re more likely to get higher engagement (and more sales) from it, but you’re also likely to keep that customer for longer. Sending emails for blue shoes to someone who consistently likes red shoes will likely cause them to switch up from your brand and unsubscribe from your emails. It’s all about the user experience, both from your emails and with the brand as a whole.

 

Analysing emails is, therefore, a critical factor in maximising the success of your campaigns. However, the data invariably is displayed in an almost never-ending ream of numbers laid out in Excel or CSV charts. It’s not easy to read or digest.

 

Email-Heatmaps is an easy-to-set-up and easy-to-use tool that integrates with your email marketing platform. It will give you a visual representation of the parts of your email that were clicked on the most and the least. The reddest CTAs were the most clicked, with the highest interaction rates; the blue areas are the least popular CTAs. This kind of map, called a heat map because the most popular CTAs are the ‘hottest’, makes it immediately clear what’s working and what isn’t on any campaign. You then know what you need to do more of in your next campaign to drive sales higher and to keep your customers engaged with your brand.

 

MailChimp users can go one step further and compare campaigns side by side, making it even easier to see the results of split test campaigns. Why chug through figures for hours when you can see the results so easily? Register for a 14-day free trial today.

 

Email heatmaps can be used with all the main email marketing platforms, including MailChimp, Klaviyo, Active Campaign, Moosend, iContact, Smailey, Benchmark, and GetResponse. Many more integrations are coming soon.

 

Get your free 14-day trial and see how much easier Email-Heatmaps can make the task of analysing your email. Just register, connect, and create your first email heatmap!

Start your free 14-day trial in just3 easy steps

Mauris sit amet ante odio. Ut lorem nisl, porta nec nulla vel semper fringilla diam. Quisque varius ac ligula quis iaculis.

Choose your plan

Select your plan that is based on total campaigns sent in your email platform you wish to report on. (not monthly sends – we pull all your sent campaigns but you select how many you wish to view)

Create an account

Enter your details, credit card for a 14-day free trial (no notice period and cancel at any time!)

Add your Integration

Simply connect EmailHeatmaps to your email marketing platform via API key or Mailchimp direct login.

Heatmaps – we’re most familiar with them on the TV weather programmes: orange places will be warm, and red where the hottest places will be. Or, more usually, in the UK, where the coldest places will be – the bluer, the colder (if they go white, you’re really in trouble!)

 

Heatmaps aren’t only reserved for meteorologists, though; they are used in a number of industries as a visual representation of data, one that makes it easier to spot trends. Essentially, the colours represent values – how popular something is – how ‘hot’ it is. Email marketing is no exception, and given the amount of data we can collect via email marketing, heatmaps are a fabulous tool for this industry.

 

Put simply, heatmaps are an easy way to visualise data and understand it at a glance.

One of the most critical aspects for ensuring email marketing campaigns build on their success is analysing the results of previous campaigns.

 

There are many metrics critical to measuring the success of a campaign, and one of these is the popularity of the call-to-action (CTA) buttons. These can be placed on products for ‘find out more’ or ‘buy now’, or they may be centred on ‘play video’ or ‘read blog’. Whatever the CTAs you have contained within the email, you want to see which received the most engagement. You want to know so that you can do more of what people engaged with and less of what they weren’t interested in. Once the campaign has run its course, you download the analytics and take a look at the figures.

 

And that’s where it gets tedious and boring: trying to see which CTAs were the most popular among all the other metrics you’re presented. You also don’t get a true feeling of the inherent popularity of a CTA when looking at stark numbers.

 

With heatmaps, the process of identifying the most popular CTAs among a sea of metrics becomes a breeze, relieving you from the tedious and often overwhelming task of data analysis. You can compare all of them at the same time and see which were bright red, which were merely a shade of orange, and which were blue. A heatmap immediately gives you that information without you having to think ,‘Well, that was a bit popular, that was quite popular…’ That’s because the heatmap overlays the email and shows you, in colour, where your hotspots are. It’s that easy. Brilliant!

 

Email-Heatmaps is an easy-to-use tool that integrates with Klaviyo, MailChimp, Active Campaign, Moosend, and GetResponse, and will be available to integrate with all the other popular email marketing platforms soon (and if you need help, speak to Email-Postman). It never connects to your mailing list or subscribers, preserving its integrity for GDPR purposes. There are different pricing plans tailored to suit your needs.

 

Try Email-Heatmaps for free for 14 days to experience the power and the liberating experience of being able to easily visualise the success of your campaigns. Sign up here.

Start your free 14-day trial in just3 easy steps

Mauris sit amet ante odio. Ut lorem nisl, porta nec nulla vel semper fringilla diam. Quisque varius ac ligula quis iaculis.

Choose your plan

Select your plan that is based on total campaigns sent in your email platform you wish to report on. (not monthly sends – we pull all your sent campaigns but you select how many you wish to view)

Create an account

Enter your details, credit card for a 14-day free trial (no notice period and cancel at any time!)

Add your Integration

Simply connect EmailHeatmaps to your email marketing platform via API key or Mailchimp direct login.

When embarking on an email campaign, analysing what’s working is crucial for maximising return on investment. When you know what’s working (and what isn’t), you know what to do more (or less) of. By incorporating different calls to action or subject lines in your email and sending different versions to a small section of your data list, you can determine which one attracts more interaction and implement the most popular into your main send. This type of testing is known as split-testing or a/b testing.

 

Marketing decisions are too important to rely on ‘gut feel’. When your CMO asks why a particular campaign has bombed, you want to be able to say you had more than intuition to base your strategy on; you want evidence. A/B testing provides that evidence.

 

So, how does it work? Start by picking an element you want to test. Some examples are:

 

• Subject line – (make one a question and one a statement, or change the tone from serious to humorous) 
• Button label – try Buy Now and More Info to see which generates the most clicks
• Button colour – do people click more on the Buy Now button in green or the Buy Now button in red?
• Button size – bigger or smaller?
• Email content – does the video link generate clicks, or does the blog link?

 

You get the idea. 

 

Decide what your goal is, i.e. your measure of success. You might want to track open rates, click-through rates (CTR), and actual sales – they’re pretty standard metrics for determining the success of a campaign. Pick the one element you want to test, select a randomised portion of your data list, and dispatch the email. Allow enough time to get a true reading of the results; there’s no point picking up the analytics twenty minutes after the email has been sent; you have to give your audience time to see the email. After all, people may be at work, dropping the kids off at school, or just generally in the middle of something, and it isn’t convenient to look at an email the moment it lands.

 

Analytics

 

Measuring performance is a crucial step in a/b testing; after all, what’s the point in testing if you don’t look at the results?

 

Trawling through the figures, you should be able to determine which test has produced the most interactions. If you have Email-Heatmaps, you can overlay the heatmap comparing the two campaigns to see which worked better; the ‘hottest’ one is the winner. 

 

There are other factors to consider when interpreting results: the open rate may be high, but if the click-through rate is low, then it may be worth split-testing the call-to-action. If the CTR is high but the conversion is low, take a hard look at what you’re offering and split test elements of that to see where the barrier lies. The other thing to consider is what device each worked best on. For example, it could be the bigger button worked better for users who interacted with the email on a desktop computer, and the smaller button generated more interaction for mobile users. If you have tagged your data list to include device preference, you can include this data in your decision-making. 

 

In cases such as button colour and size testing, these findings can be implemented across future campaigns, although it’s generally a good plan to test these things more than once to get a good idea of mean success. For more changeable features, such as subject lines, whilst these will, out of necessity, change with each email to reflect the purpose of each campaign, you can infer whether questions or statements work best for your audience, or humour or the fear of missing out factor generates more opens. Then consider if that translates into the end goal, i.e. buy now.

 

The real key with a/b testing is only to test one element at a time so you get accurate measurements of which change worked. Whatever the figures show, you can implement, so a/b testing is the way to provide evidence of a logical approach to email marketing. Try it today!

Start your free 14-day trial in just3 easy steps

Mauris sit amet ante odio. Ut lorem nisl, porta nec nulla vel semper fringilla diam. Quisque varius ac ligula quis iaculis.

Choose your plan

Select your plan that is based on total campaigns sent in your email platform you wish to report on. (not monthly sends – we pull all your sent campaigns but you select how many you wish to view)

Create an account

Enter your details, credit card for a 14-day free trial (no notice period and cancel at any time!)

Add your Integration

Simply connect EmailHeatmaps to your email marketing platform via API key or Mailchimp direct login.