Email analysis is about collecting data about your customers’ behaviour and seeing how they interact with your emails so you can use that data to improve the success of your campaigns. It allows you to analyse such factors as buying behaviours – day and time, and distinguish between those who browse before they buy and those who go straight to it. You can also see which demographics are interacting with which types of content, buying specific products or product types, and this data can be used to improve the engagement rate of your campaign.

The easiest way to analyse email is through your email marketing platform, which is why it’s essential to ensure that when signing up for a tool, you pick the right one with the reporting capability that meets your needs.

Email analysis allows you to see who is interested in which products and services. This, in turn, will enable you to target your messaging quite specifically to the audience. For example, if your analysis shows you 1000 people who clicked on the ‘red shoes’ CTA, then next time you send an email, include a CTA for more red shoes or something that complements red shoes (i.e. a red handbag). Improving the quality of your messaging for your customer means you’re more likely to get higher engagement (and more sales) from it, but you’re also likely to keep that customer for longer. Sending emails for blue shoes to someone who consistently likes red shoes will likely cause them to switch up from your brand and unsubscribe from your emails. It’s all about the user experience, both from your emails and with the brand as a whole.

Analysing emails is, therefore, a critical factor in maximising the success of your campaigns. However, the data invariably is displayed in an almost never-ending ream of numbers laid out in Excel or CSV charts. It’s not easy to read or digest.

Email-Heatmaps is an easy-to-set-up and easy-to-use tool that integrates with your email marketing platform. It will give you a visual representation of the parts of your email that were clicked on the most and the least. The reddest CTAs were the most clicked, with the highest interaction rates; the blue areas are the least popular CTAs. This kind of map, called a heat map because the most popular CTAs are the ‘hottest’, makes it immediately clear what’s working and what isn’t on any campaign. You then know what you need to do more of in your next campaign to drive sales higher and to keep your customers engaged with your brand.

MailChimp users can go one step further and compare campaigns side by side, making it even easier to see the results of split test campaigns. Why chug through figures for hours when you can see the results so easily? Register for a 14-day free trial today.

Email heatmaps can be used with all the main email marketing platforms, including MailChimp, Klaviyo, Active Campaign, Moosend, iContact, Smailey, Benchmark, and GetResponse. Many more integrations are coming soon.

Get your free 14-day trial and see how much easier Email-Heatmaps can make the task of analysing your email. Just register, connect, and create your first email heatmap!